Privacy Policy
Last Updated: January 2026
Life Change HQ ("we," "us," "our," or "Company") operates lifechangehq.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which provides information about betting sites and casino operators in the United Kingdom.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information about you in the following ways:
- Personal Information: Name, email address, telephone number, and postal address when you voluntarily provide them through contact forms or newsletters.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with our Site, including clickstream data, search queries, and time spent on pages.
- Device Information: Device identifiers, hardware model, and mobile network information.
How We Use Information
We use collected information for the following purposes:
- Analytics: To understand user behaviour, measure Site performance, and improve user experience.
- Affiliate Tracking: To track clicks, referrals, and conversions to affiliate partners and betting operators.
- Site Improvement: To personalise content, troubleshoot technical issues, and enhance Site functionality.
- Communication: To respond to inquiries, send newsletters (with consent), and provide customer support.
- Legal Compliance: To comply with legal obligations and protect against fraud.
- Marketing: To send promotional content and third-party offers (only with your consent).
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality and security.
- Analytical Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
- Affiliate/Tracking Cookies: Track referrals and conversions for affiliate programme purposes.
- Marketing Cookies: Used for retargeting and advertising purposes across the internet.
Cookie Opt-Out: You can control cookies through your browser settings and refuse non-essential cookies. Most browsers allow you to reject cookies or alert you when a cookie is being sent. Please note that disabling certain cookies may affect Site functionality.
For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including betting operators, casinos, and affiliate partners. We are not responsible for the privacy practices of these external sites. This Privacy Policy applies solely to lifechangehq.com.
When you click links to third-party websites, we encourage you to review their privacy policies before providing any personal information. We make no representations or warranties regarding third-party content or privacy practices.
Your Rights
Under UK and EU data protection law, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitations on how we process your data.
- Right to Data Portability: Request your data in a machine-readable format.
- Right to Object: Object to processing for marketing or legitimate interest purposes.
- Right to Withdraw Consent: Withdraw consent for processing at any time.
To exercise these rights, contact us using the details below.
For US Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Contact us for more information.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Personal Information: Retained for up to 3 years after last interaction, unless you request deletion.
- Analytical Data: Typically retained for 26 months.
- Affiliate Tracking Data: Retained in accordance with affiliate programme requirements.
You may request data deletion at any time by contacting us.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Life Change HQ
Email: privacy@lifechangehq.com
Website: lifechangehq.com
If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection: ico.org.uk.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date and posting the revised policy on our Site. Your continued use of the Site constitutes acceptance of the updated Privacy Policy.